MEDirect Latino is a
uniquely positioned provider of direct-to-consumer Medicare
reimbursed medical products focused exclusively on chronic diseases
afflicting the rapidly growing Hispanic community in the United
States and Puerto Rico. MEDirect is the only company positioned to
serve the U.S. Hispanic healthcare market as a direct-to-consumer
Medicare provider on an authentically national level.
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As the only licensed Part B provider of Medicare
reimbursable products focused on the Hispanic market, MEDirect
Latino’s primary competitors are local pharmacies which typically
have less than 1000-1500 clients. The Company’s advantage over local
pharmacy providers is that these local competitors do not accept
Assignment under Medicare Part B and instead require the customer to
pay full retail price for their products up front and file for the
Medicare reimbursable amount (80%) themselves.